Saatchi and Saatchi organised a publicity event for T-mobile in London's Trafalgar Square, where they had over two thousand people participate, and the American singer Pink also performed in the karaoke style event.
“With ‘Sing-along’, we wanted to generate a real feeling of anticipation and create a truly unique, memorable moment that everyone would want to share in, as this is ultimately what lies at the heart of the T-Mobile brand. The event gave thousands of people the opportunity to experience first hand what ‘Life's for Sharing’ is all about,” says Paul Silburn, Creative Partner, Saatchi & Saatchi, London.
what are your opinions on this style of advertising? do you think its successful,or not and as a consumer does it make the T-mobile brand more appealing?
Please share your thought. Thanks 